TIRED OF EMPTY MATS AND INCONSISTENT ENROLLMENTS?

We help martial arts schools generate 20-30+ qualified student inquiries every month — without the price tag or bureaucracy of large marketing agencies

SHOW ME HOW TO FILL MY MATS
I WANT MY FREE MARKETING AUDIT
No long-term contracts
Work directly with the founder
Results in 90 days or we work free

Unlike Large, Expensive Agencies — You Get Direct Partner Attention, Not Some Junior Account Manager

Direct Founder Access

Martial Arts Only

Transparent Reporting

No Long Contracts

WHY MOST MARTIAL ARTS MARKETING FAILS

(And Why Big Agencies Make It Worse)

You're not alone. Most martial art school owners face these challenges — and expensive, generic agencies just drain your budget while you get passed off to inexperienced account managers.

You're Paying for 'Account Managers' — Not Experts

Large agencies charge premium prices but assign your account to a junior employee who's managing 20+ other clients. Your martial arts school becomes just another number. Your needs fall through the cracks.

Generic Marketing That Doesn't Understand Martial Arts

Cookie-cutter agencies treat your BJJ academy like a dentist office. They don't know the difference between kids' karate enrollment vs. adult competition training. They waste your ad spend testing basics you already know.

Expensive Overhead = Expensive You

Big agencies have flashy offices, massive teams, and bloated overhead. Guess who pays for it? You do. They charge $5,000-15,000/month because they need to feed their bureaucracy, not because that's what martial art marketing actually costs.

There's a Better Way

And It Starts with Working Directly With People Who Care About Your Results

I'M READY TO WORK WITH EXPERTS, NOT ACCOUNT MANAGERS

WHY MARTIAL ARTS SCHOOL OWNERS CHOOSE US OVER LARGE AGENCIES

We're not trying to be the biggest. We're focused on being the best at one thing: martial arts school marketing.

What You Get ElsewhereWhat You Get With Fill The Mats
Assigned to an account manager with 15-30 other clients
Direct access to the founder — your success is our reputation
$5,000-15,000/month fees to cover their expensive overhead
Lean pricing — no bloated agency costs
Generic 'digital marketing' applied to every industry
Martial arts only — we speak gi, no-gi, belt progressions, and trial class psychology
Quarterly business reviews (if you're lucky)
Direct text/call access — questions answered same day, not next week
Your success = one small account in their portfolio
Your success = our entire reputation — we only succeed when you do
Locked into 6-12 month contracts
Month-to-month — we earn your business every 30 days
'Trust the process' with minimal transparency
Full transparency — see exactly where every dollar goes and what it generates

Here's the truth: Large agencies work for large agencies. They need your monthly fees to pay for their expensive staff, offices, and overhead. We're different. We're a lean, specialized team focused exclusively on martial arts marketing. That means better results, better communication, and better pricing —because we're not wasting money on things that don't help your mats fill.

THE MAT-FILLING METHOD™

Our Proven System for Marketing Martial Arts Schools

This is the exact process we use to help martial arts schools grow. No secrets, no black boxes—just a proven martial art business plan for growth.

STEP 1

FOUNDATION (Week 1-2)

We audit your current marketing for martial arts school and identify what's working, what's broken, and what's missing. Most schools waste 40-60% of their ad spend on the wrong audiences — we fix that first.

What we do:

Complete martial arts marketing audit (website, ads, SEO, booking flow)
Competitor analysis in your local market
Student avatar development (kids programs vs. adult, hobbyist vs. competitor)
Tracking and analytics setup so you know your numbers
STEP 2

ATTRACT (Week 3-4)

We launch targeted campaigns that speak directly to your ideal students. Whether it's parents looking for discipline and confidence for their kids, or adults seeking fitness and community — we know how to reach them.

What we do:

Facebook/Instagram ad campaigns (geo-targeted within your service area)
Google Ads for high-intent searches ('BJJ near me,' 'kids karate classes [city]')
Local SEO optimization (rank #1 when locals search for martial arts)
Content creation showcasing your school's culture and success stories
STEP 3

CONVERT (Week 5-6)

Getting inquiries is only half the battle. We optimize your trial booking process and automate follow-up so leads don't slip through the cracks (the way they do when account managers are juggling 20 clients).

What we do:

Website conversion optimization (mobile-friendly booking, clear CTAs)
Automated text/email follow-up sequences (immediate response = higher conversions)
Retargeting campaigns for website visitors who didn't book
Trial-to-enrollment optimization (the right offers, scripts, and processes)
STEP 4

SCALE & OPTIMIZE (Ongoing)

We continuously test, measure, and improve. You get detailed monthly reports (not vague dashboards), and we're always available to discuss strategy — because you're working with us, not an account manager.

What we do:

Monthly performance reporting (inquiries, cost-per-lead, enrollment ROI, revenue impact)
A/B testing of ads, landing pages, and offers
Retention and referral campaigns for current students
Strategic growth planning as your school expands
I WANT THIS SYSTEM FOR MY MARTIAL ARTS SCHOOL

TRANSPARENT PRICING

No Hidden Fees, No Surprises

Large agencies charge $5,000-15,000/month. Here's what we actually charge - and what you actually get.

STARTER PACKAGE

Perfect for: Smaller schools or first-time marketing martial arts investors

$1,997
per month
A sexy website that converts visitors into leads
Facebook/Instagram ad campaigns (setup + management)
Automated lead follow-up system
Monthly performance reporting
Direct text/email access to founder
Month-to-month (cancel anytime)
I WANT TO START HERE
MOST POPULAR

GROWTH PACKAGE

Perfect for: Established schools ready to scale aggressively

$2,997
per month
Everything in Starter, PLUS:
Google Ads (search + YouTube)
Local SEO optimization (rank #1 in your area)
Advanced retargeting campaigns
Quarterly strategy sessions with founder
Trial-to-enrollment conversion optimization
A/B testing of all campaigns
Priority support (same-day response guarantee)
THIS IS WHAT I NEED

PREMIUM PACKAGE

Perfect for: Multi-location schools or rapid expansion plans

$4,997
per month
Everything in Growth, PLUS:
Full-service content creation (video, photography)
Social media management (organic + paid)
Reputation management & review generation
Email marketing & retention campaigns
Bi-weekly strategy calls
Referral system development
White-glove service (we handle everything)
LET'S TALK PREMIUM

OUR 90-DAY ENROLLMENT GROWTH PROMISE

Work with us for 90 days. If you don't see a measurable increase in qualified student inquiries and trial bookings, we'll work the next 30 days completely free while we optimize your campaigns.

Why do we offer this? Because if our martial arts marketing system doesn't work for you, we don't deserve your business. Period.

*Some restrictions apply. School must implement our recommended trial-to-enrollment process and maintain quality instruction.

COMMON QUESTIONS

Why are you cheaper than large martial arts marketing agencies?

We don't have expensive overhead (fancy offices, large sales teams, corporate bloat). Large agencies need to charge $8,000-15,000/month to cover their costs. We're lean, specialized, and focused — so we can deliver the same quality for 40-60% less.

Will I be working with an account manager?

No. You work directly with Yeshaya Shapiro, the founder. Your texts get answered. Your calls get returned. Your questions don't get lost in bureaucracy. That's the difference between a boutique martial arts marketing agency and a big corporate shop.

Do you require long-term contracts?

Never. We work month-to-month because we believe in earning your business every 30 days. Large agencies lock you in because they're worried you'll leave. We don't do that.

What martial arts styles do you work with?

All of them — BJJ, Karate, Taekwondo, Judo, MMA, Muay Thai, Kung Fu, Krav Maga, etc. The enrollment challenges are similar across all styles. What matters is understanding martial art marketing vs. generic fitness marketing.

How quickly will I see results?

Most schools see increased inquiries within 2-4 weeks. Full momentum builds over 60-90 days as we optimize based on real data from YOUR school. Large agencies might promise faster results, but they're usually testing generic templates. We build custom martial arts advertising strategies.

I tried a big agency before and they didn't deliver. Why would you be different?

Because your success directly impacts our reputation in the martial arts community. Large agencies can afford unhappy clients - they just replace them. We can't. Every school owner we work with becomes a walking advertisement (or warning) for our services. That's powerful motivation to deliver.

How involved do I need to be?

Minimal. We need 2-3 hours during setup, then about 30 minutes weekly for check-ins and approvals. Unlike large agencies where you're constantly chasing your account manager, we handle the heavy lifting and keep you informed.

Do you work nationwide or just locally?

We work with martial arts schools across the United States. Marketing martial arts schools is our specialty regardless of location.

READY TO STOP DEALING WITH ACCOUNT MANAGERS?

Book your free 30-minute Martial Arts Marketing Audit and see the difference direct founder access makes

STEP 1 OF 714%

WHERE ARE YOU LOCATED?

Tell me where your school is

Direct Founder Access
Same-Day Response
100% Free Audit

PREFER TO REACH OUT DIRECTLY?

hello@fillthemats.com

(484) 773-9386

Based in: Brooklyn, NY

Response time: Same day (usually within 2 hours)